BRAND STORY & TASK
A brand for young Californian surfers is planning to open its own store in Beverly Hills.
They sell outfits for surfers and also t-shirts, hoodies, patches and stickers.
They sell outfits for surfers and also t-shirts, hoodies, patches and stickers.
Cool quotes and graphics will be printed on the clothes but they're still looking for some crazy branding for their brand.
BRAND SOLUTION
BRAND SOLUTION
To convey the mood of drive, uniqueness, simplicity and madness, I decided to complete the project in neo-brutalism style.
Neo-brutalism illustrations usually combine colors that wouldn't work in minimalism - often colors that don't go well together, like red and blue or red and green. With the addition of maximum black, the composition works on the viewer in a completely different way.
Instead of the usual shadows, the use of an isometric view. This is almost always a 45° angle.
There seem to be no rules here - some lines are thick, some are thin, and everything looks seemingly random - confirming the thesis "I could do it myself."
